Founded in 1956 in Pinetown, KwaZulu-Natal, North Safety Products Africa is one of SA’s leading designers, manufacturers and suppliers of personal protection and safety equipment products. Our global brand recognition is based on our company’s reputation for high-quality protective gear, pioneering technology and valuable local manufacturing. Thus, we have emerged as industry leaders who are known for constantly exceeding our customers’ expectations. We design, develop, manufacture and are proud distributors of a comprehensive range of safety equipment, including respiratory equipment, hand protection, protective clothing, eye protection, head and face protection, height safety and safety footwear. We also provide technical and customer support, assisting businesses with the implementation and management of their safety needs. We pride ourselves on identifying ways to build a stronger, increasingly sustainable company by identifying areas in which we can constantly improve and drive progress. We recognise the need to continually develop and grow, in order to become a contemporary, forward-thinking company that can improve on our offerings for all our stakeholders, especially our customers. With this evolution geared towards a better and brighter future for our company, we have decided that we need a new name and identity to match – one that tells the world who we are, while celebrating our dedication to the African continent on which we thrive. As a result, North Safety is rebranding as 4TIFY AFRICA – Dedicated to quality, driven by Africa. This new name and identity represents our continuous commitment to building a dynamic, fortified company, thereby improving and enhancing our product and service offerings, as we embrace the future. We will engage in a period of co-branding, showcasing the North Safety logo alongside our new brand, in order to inform all stakeholders of the change. We intend to completely evolve from the North Safety brand by June 2022.