We are changing how small businesses are getting funded with embedded finance products. CrediNord’s story rises from the stories of deep frustrations among business owners with inadequate lending services from traditional lenders. Our founders all thought that getting a business loan for one’s company should not be hard, complicated and time consuming. Inspired by that, since early 2019, the founders have been on a journey to re-invent lending services for small businesses. In 2020 CrediNord has received the AISP license from Finnish Financial Authority.