Freedom Insurance Pty Ltd (Freedom) is an Australian-based specialist risk insurance business established in 2009 to market a range of life insurance products direct to consumers through its call centre. Freedom’s objective was to provide customers with convenient access to affordable life insurance protection. Freedom is part of the Freedom Insurance Group. Freedom is no longer distributing new products and upon the successful transition of its administration services businesses to other service providers, it is intended that Freedom will cease operations and be wound down.