HOUSE OF NICHE specializes in building and developing niche brands, throughout the Middle East. Strategically choosing marketing tools that best serve the category, focus is on distribution readily available to a distinctive group of male and female consumers. HOUSE OF NICHE is dedicated to the search, nurturing and close management of Niche brands and retail concepts in the Middle East and Central Asian Market. We understand that niche brands and concepts are unique and different and as so we tailor requirements and solutions . We take pride in the management of our brands and work closely with our suppliers in an effort to meet their expectations. With a progressive attitude towards new concepts, HOUSE OF NICHE delivers a practical strategy and business model for retail operations resulting in an inspiring and memorable retail experience for the end consumer.