The Art of Jewels has a proud diamond and jewelry design tradition of three generations. Throughout the years, we established an unquestionable, reliable reputation with our clients. In 1990, our founder relocated to the cosmopolitan city of San Francisco, California, and opened one of the largest diamond and jewelry emporiums in Northern California. As part of its perpetual growth, he expanded its tradition of excellence to different retail jewelry markets throughout the US. For many years our revolutionary vision and unique experience made us an immediate success enjoying years of sustained growth. In 2019, we have decided to move our operations from a retail storefront to an online storefront offering a wide selection of top-quality certified diamonds, engagement rings, wedding rings, and fine jewelry at up to 40% below any other competitor.