The Cosmetic, Toiletry & Fragrance Association of South Africa (CTFA) was formed in 1994 when it became evident that no matter how strong individual companies in the personal care sector were, they needed a united force for a stronger effect if they were to achieve their business and marketing goals. Since inception, the purpose of the CTFA has been to guide Members on the South African Regulatory Codes of Practice and Standards and to ensure that the cosmetic and personal care industry flourishes. The CTFA works with the industry sector, the South African Bureau of Standards, Department of Health, Department of Trade and Industry and international accredited bodies to ensure alignment for a responsible industry in South Africa. The CTFA is regarded by government, South Africans and international stakeholders alike as the credible voice committed to maintaining the high quality and safety of cosmetic products and a responsible South African industry. The South African cosmetic & toiletry industry is vibrant and dynamic, comprising of an interesting mix of multinational giants, local brand owners and small entrepreneurial companies. The Cosmetic, Toiletry & Fragrance Association of South Africa (CTFA) was formed in 1994 to allow representation of the cosmetics industry by a collective, focused body. The association represents and promotes the interests of its member companies, is an authoritative voice for the South African industry and actively articulates industry viewpoints to government departments. It continues to lead the industry forward with regard to settling and updating regulations and standards, and encourages responsible advertising. The CTFA advocates international harmonisation and recognition and has since 2000, been a member of the European Cosmetic, Toiletry & Fragrance Association (previously known as Colipa), based in Brussels. Ensuring that South Africa is kept updated on cosmetics information worldwide.