The Superbrands organization is the independent arbiter on branding. It identifies and pays tribute to exceptional brands by recognising, rewarding, and reinforcing leading brands from all over the world. The organization runs the Superbrands award schemes and promotional programmes, each with a brand focused publication at its core. Superbrands has launched programmes in over 80 countries including all key global markets. In 2005 Bulgaria became an official member of the global Superbrands organization. Since then, the organization has implemented four successful projects, which have promoted the strongest consumer and corporate brands on the Bulgarian market. The Superbrands 2015 programme was launched in October 2014 and will mark three important jubilees - 20 years Superbrands International, 10 years Superbrands Bulgaria and 5th Superbrands programme for Bulgaria.