The North Bay is a unique community whose businesses have distinct needs often underserved by San Francisco-based professional groups. In response to the growing need for local professional development, the Professional Marketing Group-North Bay (PMG-North Bay) was founded in 2011 to provide educational and networking opportunities to the region's business-to-business marketers. With education as its primary focus, PMG also facilitates knowledge sharing and relationship building among the North Bay's marketing professionals by offering a series of programs and events throughout the year.