Joseph Haspel was the first to recognize the power of the pucker. He founded his eponymous brand in 1909 with the goal of creating clothes that could stand up to his native New Orleans heat. Haspel became synonymous with summertime soigne' and the jazz hot, cayenne kick of the Crescent City style. Yankee prepsters at Princeton weren't far behind, snapping up this "It Suit" and spreading it through the Ivy League as a signature of a true gentleman. With its corporate headquarters based in Baton Rouge, LA, Haspel is being run by Laurie Haspel Aronson, the President and CEO. Laurie is the great granddaughter of Joseph Haspel. Today, the Haspel man exudes a relaxed persona and is always aware of his image. He's current, researched and one with style. He is always proper. Never pretentious!