The International Mountain and Tourism Alliance is a non-government, non-profit international organization established with the approval of the State Council of the People's Republic of China, and voluntarily formed by destination management agencies, private tourism organizations, groups, enterprises and individuals of major mountainous countries and regions in the world. The IMTA is registered with the Ministry of Civil Affairs of the People's Republic of China, and administered by the National Tourism Administration of the People's Republic of China. Established upon the initiative of the International Mountain Tourism Development Center in China’s Guizhou Province, the IMTA has its permanent headquarters (Secretariat) in Guiyang City, Guizhou Province, and a liaison office in Beijing.