Vision: A needed, wanted and preferred business partner for every online and offline Retailer in Kuwait and the Region. Mission: To be the preferred Supplier and B2C Channel through providing service, solutions, innovations and latest trends in the FMCG Industry. Value: - Integrity: We uphold the highest standards of integrity in all of our actions. - Teamwork: We work together, across boundaries, to meet the needs of our customers and to help our Company win. - People: We value our people, encourage their development, hold them accountable and reward their performance.