Fashion story-telling with eco twist ABOUT BUNNY YAN 20+ years in the business of fashion and marketing Leading expert in sustainability marketing Strong design & production background International speaker and lecturer Worked with clients such as TOMS shoe, Ann Taylor, H&M, etc After experiencing first-hand with the large-scale waste problem fashion industries produce, Bunny started her company with a focus on 'Upcycle' & 'Storytelling'. She has been featured in Forbes, WWD, was invited to the White House and have spoken in front of the UN. SUCCESS STORIES - New store opening strategy for TOMS shoe: Tripled social media posts and engagements - Event marketing for New Balance: Double customer participation, strengthen brand image and reduced event wastage - ‘Reuse and remake’ in-store activities for Lululemon: Increased foot traffic and avoid negative press - Turning marketing waste (banners) into new products and revenue stream for Ann Taylor - Designed printing waste reuse program for International printing companies