The purpose of the Direct Selling Education Foundation is to engage, equip and empower educators to provide students with an accurate understanding of the direct selling industry as a powerful go-to-market strategy, distribution model and entrepreneurial option, and to teach the correct principles of direct selling, with an emphasis on ethical business practices. DSEF partners with members of the academic community to support research and education programs that expand knowledge and understanding of the fundamental principles of direct selling. The Foundation works with professors in a variety of disciplines—including entrepreneurship, marketing, ethics, business and economics—to deliver multi-faceted programming aimed directly at the contemporary issues facing direct selling companies and consumers in a global marketplace. DSEF also sponsors campus programs to help students and faculty better understand direct selling as an industry, a channel of distribution and a pathway to entrepreneurship, and to introduce them to career opportunities at direct selling company corporate headquarters. We also sponsor and support various events, project and initiatives, like campus days, to further support our overall mission: DSEF engages and educates the public about how direct selling empowers individuals, supports communities and strengthens economies worldwide.