Founded in 2014, Coffee Cherry Co is an agricultural innovation with the potential to do some really great things for the world. Each year the billions of coffee beans that eventually make their way into the Americanos, lattes, and cappuccinos of the world are harvested by milling and extracting them from the coffee plant. The surrounding fruit is discarded, often dumped into rivers or left to rot in heaps. So we invented something better to do with it. Something that’s better for everyone. For food & beverage companies, it is an all-natural, clean-label, nutrient-dense and distinctly flavorful ingredient as a sustainable found food. For farmers and families in coffee growing countries, it creates sustainable jobs and a new revenue source for some of the poorest areas of the world. And, for the environment, it removes botanical waste from streams and soil, strengthening the land and lives of the people and species there.