Crossed Design is a Design Thinking led Innovation company, working at the intersection of Design, Strategy and Technology, with leading digital companies of India. As business embarks upon its journey of innovation we help design & strategies innovative products, services and experiences. ~ Leading Ideas to Strategy Understanding business ideas in context to the user, macro trends & emerging future needs, and building a targeted product strategy. ~ Translating Strategy to Product Conceptualising strategic goals into tangible design directions and designing an integrated ecosystem of products & services. ~ Creating Experiences for Products Understanding the existing product from user’s lense and evaluating critical features to enhance product experience.