Venture Richmond is a non-profit organization which engages business and community leaders in partnering with the City of Richmond to enhance the vitality of the community, particularly Downtown, through economic development, marketing, promotion, advocacy and events. Venture Richmond also produces Friday Cheers, the 2nd Street Festival, the Richmond Folk Festival, and partners with the Richmond Sports Backers to produce Dominion Energy Riverrock. Venture Richmond also operates Riverfront Canal Cruises. For more information visit www.venturerichmond.com.