From concept to launch and beyond. We are a team of senior level product managers, marketers, and experienced educators who work with you to design and implement strategic plans that position your product in the market. We work with you at all phases of the product development process: from market research and conceptualization, design and development, to go-to-market launch or revision and rebrand of existing products and services. Our insights in the education market and industry connections support your goals and help you deliver on your vision. Product marketing is often the missing link between a well-designed product and a hit in the market. As a strategic marketing function it serves as the center of the product hub, bridging product, marketing, sales and customer success. The Strategy Workshop uses a collaborative, creative approach to craft and position the tools to reach your audience, because we were educators ourselves!