Referencing the UN/ CEFACT BUY-SHIP-PAY model, GUUD is a technology platform and group of companies that enables users to plug into its ecosystem covering all aspects of trade facilitation. Our mission is to Trade for Good, to enable anyone and everyone to be a player in global trade, making trade simpler, more efficient and more inclusive for all people and businesses. We aspire to help nations and economies prosper, and to improve livelihoods for all micro-producers and producers - making lives better a little bit everyday with what we do. GUUD is a portfolio company of DeClout Group (www.declout.com)