We help premier advisors appraise, negotiate and monetize their client’s life insurance and annuity assets. Ashar Group has served as a nationally recognized life settlement brokerage firm for more than a decade. Our business model is solely designed to support professional planners and fiduciaries as an independent and unbiased advocate for the seller. Ashar forces competition between a carefully vetted group of institutional buyers to negotiate the true fair market value of life insurance. The Ashar Secondary Market Valuation is a formal independent appraisal of the fair market value of life insurance assets. The Ashar SMV® is used in complex planning scenarios and for alternative valuation strategies. As Secondary Market Specialists with over 15 years of experience in this unique and evolving sector, Ashar helps clients appraise, negotiate and monetize their life insurance and annuity assets with extraordinary care and professionalism.