Parini Associati is a PR, communication and brand strategy agency operating in Milan since 1978, which has been counting among its clients some of the most iconic brands and industrial groups worlwide. It is reasonable to say that from its foundation Parini Associati has been actively contributing to develop the sector of professional communication in Italy. Beside the traditional PR, marketing and press office skills, our crew consists of professionals coming from the most different backgrounds: lawyers, financial analysts, data analysts, business developers, but also former journalists, art directors, sociologysts. This strange mix of different skills (traditional and digital public relations, press office, brand and reputational strategy, traditional and digital marketing, contract and financial advice, data analisys, lobbing and business development) gives rise to a brand new business approach that entails an all round professional expertise able to support the customer at any level. Since the beginning Parini Associati deliberately opted for an "accross the board" approach and counts among its clients the most different institutions: from fashion multinational corprations to bespoke designers, from vertical farming, internet companies, 5 star hotel chains, food and beverage and also design, celebrities and public personalities. We realised that - beside giving rise to many business occasions among them - having such different clients allows us to have a more open minded approach and to design a more made to measure strategy for each client. And then it is way more fun than doing the same thing… We strongly believe that each country is different and requires a first hand knowledge of the local habits and culture, for this reason over the years we built up a network of likeminded companies that meet the professional standards that our clients expect from ourselves, so - with their help - we are actually in a position to manage whichever activity worlwide.