From Hollywood movies to touristic brochures, Safari Cruisers are a universally recognized symbol of African Safaris and holidays. While tourism in East Africa experienced substantial growth in the 1990's, RSA emerged to meet the evolving needs of the industry by creating customized, converted all terrain vehicles and accessories. The tourism industry would now have the ability to safely and comfortably transport tourists through the challenging and undeveloped terrain of Africa. Recognizing, this demand would transcend globally beyond the East African market, strategic efforts were taken to ensure the engineering specifications would meet standards required through the diverse landscapes of Africa and beyond. As the original architects of this exclusive vehicle design, RSA is the industry pioneer in Africa. The Safari Cruisers have established a record of performance and dependability. The evolution of these fully customizable vehicles have expanded from the Economical EXPLORER model, to the Luxury GRAND, ensuring broader market needs are met. The strength and adaptability of these vehicles not only drives the tourism industry on the plains of the Serengeti,but is able to service a far more diverse clientele. From anti poaching units, government organizations, mining operations NGO's, and more, RSA continues to be the largest manufacturer of Africa's all terrain vehicles and accessories for relevant operations, for nearly two decades. RSA understands the tourism industry and their client's business, recognizing their futures are mutually dependent on each other's success.A superior level of service, regardless of size or budget, has allowed them to anticipate and adapt to evolving market conditions and need. Due to an emerging geographical demand of RSA products, including fulfilling orders from UAE and throughout Africa, this team is actively building a global presence, creating a universally recognized brand within the tourism industry.