By eliminating the red tape of insurance billing. We make primary care affordable without insurance. Health insurance is important, and should be used for the unexpected, expensive costs that are unpredictable. Our time is freed up to spend more time with each patient in the office, and outside the office via phone, text, email, and even home visits if necessary. This model of care allows us to provide our patients with high quality healthcare, give patients direct access to their doctor, all at less cost than insurance-based primary care.