SubText Digital is a new subtitling company that aims to make the process of subtitling adverts accessible to all brands and charities. Part of the MediaPaedia Broadcast Group, SubText Digital is founded and managed by experienced broadcast professionals with decades of technical and creative experience. Subtitling isn’t just about reaching the c. 14% of people who are hard of hearing. Subtitle use is more prevalent than most people expect and younger audiences are embracing it more than any other demographic. Having subtitles on your advert means that your commercial is more impactful and its message is received by more viewers. Research has shown that viewers are more likely to engage with a brand if they use subtitling and we believe that all advertisers should subtitle their content: it is a benefit for the end user and also for you and is an easy win for a brand to increase its accessibility and connection with audience. If you don’t subtitle your adverts, then your message isn’t being received properly by whole sections of the market.