Founded in 2017 on the premise that clients need brand strategies that are truly predictive, Predictive Branding Partners is the only brand strategy practice with an unmatched ability to drive breakthrough results. Applying their proprietary network modeling approach, combining the science that today’s technology provides with the art of traditional market research and hypothesis-driven benefit testing, Predictive Branding Partners works with many of the world’s most loved B2C and B2B brands in verticals from food to finance. Brand strategy has historically been difficult to quantify. Even when backed by opinion polling, traditional research-based strategy has focused on “top-of-the-funnel” metrics such as awareness and favorability and lacked the analytical rigor to be reliably decision-grade. To make the direct link between customer opinion and market outcomes, Predictive Branding Partners developed a process that uses artificial intelligence software, creating breakthrough strategies based on models that are 85%+ predictive of purchase. Bridging the gap between brand and performance marketing, their strategies have enabled marketing and business leaders to take the focused actions that create measurable brand and business value that translates into top- and bottom-line success.