WAYV creates pop up shop experiences with brands directly on college campuses. We partner with CPG, Retail, Technology, and Content Creator brands to bring their essence and values to college student's backyards. Our environments optimize for point of purchase executions, A/B testing products, opportunity to increase brand affinity and develop relationships with hard to reach college market. WAYV crafts these experiences leaning into the micro moments on each campus we enter and work hand in hand with micro influencers in each college.