Customers are moving online – it’s time to invest in a bespoke inbound marketing plan Marketing is changing and that’s because of the Internet. Your clients now have more knowledge than ever before so the way you sell your products and services has to change to adapt to that. The Internet presents you with the opportunity to create a brand new online sales and marketing channel delivering higher quality leads & more sales in great volumes. What we’re here to do is to make sure that decision makers and consumers find your company and your products and services online when they’re looking for information. Welcome to Westbourne Copy Studios. CONTENT MARKETING Business decision makers and consumers now need to be exposed to your company, your brand, and your products & services up to 13 times before they make contact with you or buy from you. Whether they’re buying new CNC drilling machines for their factory floor or purchasing picnic tables for their gardens, today’s buyers carry out thorough research now before they contact a professional. With content marketing, you lay a trail of actionable, useful, and informative information on your website, on the internet, and on social media for potential customers to find. The more they’re exposed to your company and the more they trust the information you share with them, the more likely they’ll contact you when they’re ready to buy. COPYWRITING Copywriters are the people responsible for making sure that your company and its products and services are easy for customers to find online. The copywriting we produce for clients: • is easy for consumers and decision makers to find online, • sells your products and services well, • can be shared online, and • pulls business decision makers and consumers to your website. The content our copywriters create informs, educates, and persuades your target audience with a benefits-led approach so that they are motivated to enquire about or to buy your products and services.