All color data, in order to be useful, must be objective. It is commonly accepted that no two print swatch books match and that no two monitors portray color exactly the same. That is true, but it not the problem. The problem is that no two people see or describe color in the same way. That makes all color descriptions subjective and eliminates the ability to capture or understand color data. The ZCC universal mapping language is not dependent on human color perception. It is digital, scientifically mapped, and completely objective. As such, it is the only color language in the world that is teachable to a machine The ZCC universal color mapping language and all of the cloud-based applications it supports were created on a singular premise to transform online search, data analytics, data marketing, machine learning, and artificial intelligence.