eckfactor is an Australian publicity agency specialising in celebrity and corporate brand building for the local and international market. eckfactor’s core focus on entertainment, live events, music, the arts, television, radio and new media has now expanded to encompass leading travel and consumer brands. The Sydney-based agency was founded in 1999 by Karen Eck, an Australian PR and publicity professional whose ethos and ethics deliver outstanding results online and offline – supported by a team of experts with the enthusiasm and creativity that makes brands thrive. “We have the real world know-how that’s essential to make news and keep clients in the spotlight with our proven media contacts. And we back it up with the exceptional standards of personalised service you expect from a premier publicity agency,” says Karen Eck. eckfactor started life in the United States, representing blue-chip clients such as the Discovery Channel, National Geographic, Columbia Tri-Star International and Mark Burnett Productions (creator of the Survivor television series) before relocating to Sydney in 2001.