EUPIC is a non-profit organization established in Chengdu in 2006 under the Asia Invest Project, which is a European Union initiative that aims to promote and support business cooperation between the EU and Asia. EUPIC is greatly supported by the EC, the Torch Centre, the Ministry of Science and Technology of China, the Sichuan Provincial People’s Government, the Chengdu Municipal People’s Government and the Management Committee of Chengdu Hi-tech Industrial Development Zone. Overall, it is a comprehensive platform that helps to promote trade, investment and technical cooperation between the EU and China. EUPIC has abundant resources and an extensive network in both the EU and in China. Its strategy is to attract EU enterprises to come to Chengdu, while at the same time helping local companies to internationalize. EUPIC aims to promote technology innovation and technology transfer between the two continents among enterprises, universities, science and technology parks, industrial clusters and governmental organizations.