Neapolis is a boutique consulting firm I founded in 2009 in Paris to provide premium and luxury brands with first class actionable insights regarding: - their DNA - the definition and international roll out of differentiation strategies aiming at enhancing this DNA. At Neapolis we thoroughly define brand DNA as this definition always plays a pivotal role in our further re assessment of brand general strategy. We also strive for a high level of consistency as far as key components of this differentiation strategy are concerned: - clients segmentation & CRM - product and services offering - omni canal distribution & retail strategy - off and on line marketing activities - human resources management Last but not least, we focus on the various issues raised while executing this strategy at local level, especially in multi cultural environments. Since 2008 - 2009 the luxury market has been getting much more challenging, demanding and uncertain. Nowadays success is driven by a differentiation strategy. All true leaders are focussing systematically on such a strategy. It's the only one which can generate long term positive feedback from the brand's various clienteles, thus resulting in optimized top line performance. And it's our daily commitment: let's follow this path together Main achievements and clients references are available upon request.