Paramount representation in the dental industry since 1969. Founded in 1969, Professional Sales Associates Inc. (PSA) is a sales organization representing manufacturers in the dental market. We provide coverage in all regions of the United States, Puerto Rico and Canada. PSA provides outstanding representation in the industry for manufacturers both large and small. The manufacturers we represent subscribe to limited distribution through full service dealers. We are committed to dealer sales training on an ongoing basis. This creates a knowledgeable sales force able to present and support products with confidence. PSA's success is based on our long-term relationships in the dental industry. These relationships are the basis for sales growth through our dealer partners. We take pride in our track record of building brand name recognition for the manufacturers we represent. We work closely with our manufacturers and dealers to create effective sales and marketing strategies. In a competitive market, we believe that superior representation is essential for product development and overall growth.