50m is a new concept store in Central London supporting and showcasing emerging designers. We offer an affordable space in a luxury area for emerging talent to sell and present their collections all year round and, in turn, creating a community and social space in which designers can share their experiences and support one another. 50m exists to radically change the balance of power between shops and designers and create a store where people don’t simply consume stuff but can meet designers, hang out with friends, cooperate and collaborate.