7/9/13 is a premium accessories lifestyle brand. Our mission is to produce goods that delivers both performance and style. Main product is design shoelace belts with special buckle through which to feed and tighten the belt. For the people who likes to wear a shoe lace instead of a proper belt, 7/9/13 found the solution! 7/9/13 was founded on 2010. Available in select stores all over Europe, USA, Canada, Japan, Australia and South Korea.