ZooBorns showcases the newest and cutest baby animals born at accredited zoos and aquariums around the country. Zoos and aquariums share photos, video and information with ZooBorns, and in turn, ZooBorns shares their announcements with almost one million visitors each month. In October, 2010, ZooBorns released two books with Simon & Schuster, one for all ages and one for young children. ZooBorns aims to educate while it entertains, building awareness and empathy for animal conservation.