http://www.heightsinsights.com Heights Consulting provides Business Intelligence services, delivering strategic & operational insight using rigorous analysis to help clients invest resources in their best growth opportunities. • Developed customer loyalty program for a leading accounting software developer, producing growth in customer retention • Developed data governance plan for a top-tier Bay Area health care organization, improving its ability to make cross-functional use of data assets • Produced pricing model for a web analytics start-up, supporting the release of its second service offering • Conducted data visualization training for a leading web media company, developing the skills of its web analytics team • Led sales & marketing operations planning for a financial services firm, accelerating its plans for growth Insight services: • Customer segmentation • Market forces analysis • Competitive intelligence • Market sizing & share • Market opportunity prioritization • Strategic planning • Financial modeling / pricing • Syndicated research synthesis • International market research • Operational effectiveness analysis • Marketing effectiveness measurement • Business process improvement • Technical requirements gathering • Data discovery & documentation • Data governance • Web & Mobile analytics • Dashboarding & reporting • Project management Workshop & training services: • Strategic planning exercise • Data presentation design workshop Serving the SF Bay Area, and beyond by arrangement