We believe that innovation is crucial in these times of real estate. The companies that evolve will prosper and the companies that do not adapt to consumer behavior will feel it in the coming years. The real estate market is also changing drastically and as a modern real estate company to have a chance to succeed, you must first become a MARKETER (attract prospects and convert them to clients) and secondly become a CONSULTANT to advise clients and offer good guidance during the buying or selling process. The world is also changing drastically. Doing nothing means you’re moving backwards.