We are AmSure Insurance Agency Ltd. - a joint venture between Amway India Enterprises Pvt. Ltd and Hollard Life Assurance Company Ltd South Africa established in 2004 . About Our Joint Venture Partner Amway India Enterprises Pvt Ltd. is a 100% subsidiary of Amway, USA and is the country's leading direct selling FMCG-company which manufactures and sells world-class consumer products. Hollard Life Assurance Company Ltd. is South Africa's largest independent insurance company, and the only company to offer both life and general insurance products across all classes in the South African market. Although firmly rooted in South Africa, the Group has expanded internationally to Australia, India and, closer to home, to their neighbouring countries of Mozambique, Botswana and Namibia.