Power On was established in 1996 by Lorenzo Wohlgemuth, a former Formula 1 electronics technician, who gained an experience of over 20 years in Motorsport's electronics. A solid know-how reached during many years of experience alongside strong passion and dedication that Lorenzo shares with his collaborators day after day, led Power On to create some new technical solutions, establishing a standard in nowadays motorsport's races. Thanks to various projects that are constantly followed by the company, Power On has developed a consistent know-how. Partnerships with Motorsport leader companies, a wide vision and the direct support on track, allow Power On to create always up-to-date designing electronic solutions for Motorsport. Therefore, Power On is able to follow the entire development of a race car, from simpler Low-Cost project until the most sophisticated High End.