La Crosse Truck Center is an authorized Ford and Sterling commercial truck dealership serving La Crosse, WI and surrounding areas. When you are ready to invest in a new truck, our friendly and knowledgeable sales, financing, service, and parts departments are prepared to make sure your experience is outstanding, from assisting while you're making your choice to ongoing maintenance and customization. We value the opportunity to create a long-term relationship with our customers, and we do that by giving you the best customer service available!