As Australia’s leading provider of medical education, Reed Medical Education has been successfully educating the primary healthcare sector in Australia for over 25 years. Reed Medical Education delivers the General Practice Conference & Exhibition (GPCE), as well as running the number one digital education platform, ThinkGP. We offer access to 50,000 healthcare professionals via online & face-to-face education, trade exhibitions, print advertising, direct mail, web advertising, email marketing and content creation & marketing. The events produced by Reed Medical Education are founded on their ability to deliver the highest standard of general practice education in Australia, by creating the most diverse, up to date, flexible, hands-on and accredited scientific programs, fully integrated with the exhibition floor. Held annually in Sydney, Melbourne, Brisbane and Perth, the GPCE is Australia’s leading primary healthcare event, attracting the largest concentration of primary healthcare professionals. Creating opportunities for delegates and exhibitors to exchange knowledge on the latest products, services and procedures, the events are a time effective way to engage with the wider healthcare community in a highly conducive, professional environment. The digital education arm of Reed Medical Education – www.ThinkGP.com.au – provides free professional development education for healthcare professionals. The interactive, case-based activities are a valuable and flexible way for busy health professionals to refresh their knowledge and meet their CPD point requirements. Founded by general practitioners, ThinkGP has provided health professionals with time-effective, accessible and applicable education activities for the past decade.