Paragraph42 – providing whole portfolio of PR solutions with a special focus on measurement and evaluation in communications. Paragraph 42 is established in May 2017 by three influential professionals on Bulgarian communication market: Gergana Ivanova, Radoslav Bimbalov (founders of The Smarts) and Alexander Christov The idea behind We raise important questions and find their best answers We give ideas beyond the expectations and strong reasons for them We provide value for the investments in communications