We have an international DNA, but the heart, the diversity and the energy from Latin American. Lovely MakeUp was founded in New York. We have our headquarter in Mexico and we have a team in Brazil. Our products’ research & development is done in Brazil and Mexico - we look for high-quality ingredients and the latest makeup trends that goes well with all types of skins and tones, personalities and occasions. Our product’s designs are idealised in Canada. Our makeup line is produced and distributed from our international production & distribution centres. The pillars of our brand are based on the respect for the unique beauty from each person and reflects in the development of makeup products that could be used as a tool for self-expression, freedom and empowerment. Our products are vegan, cruelty-free and we aim, by developing products with excellent cost-benefit, to promote inclusion and access to the latest beauty and makeup colour trends.