OptNow® LLC is proud to make available an innovative and dynamic lead generation and retention product proven to be an industry game-changer . . . . regardless of the industry. OptNow’s® proprietary “Opt® System” is a simple but powerful[1] technology which allows businesses that rely on lead-generation and/or repeat transactions to provide compensation or other goods and services up front for a future Option. OptNow® can provide any business with this protected and proprietary Opt® System technology, whereby a business and/or its employees can increase their Lead Generation, transaction volume and repeat business, while improving customer relationships, loyalty, and communications. An example of how the OptNow® System works is in Real Estate Brokerage, where we compare the Opt® System with LendingTree® (LT). LT provides a value proposition to consumers in exchange for using a particular real estate agent, after the transaction is completed. LT then receives a commission from the Agent or their Firm. Alternatively, OptNow® gives an Agent, Firm, or even a Non-Value Added Lead Generator like LendingTree® the ability to provide the consumer something of value before the transaction is even considered. In addition, the OptNow® System can be licensed by trade organizations that can promote its use as a member benefit which will generate additional revenue for the organization and its members. This is a valuable tool for attracting and maintaining membership. Licensed OptNow® partners can be supported by the OptNow® System’s backroom software and operations, the result of years of technological and capital investment. Businesses that have used the Opt® System increased productivity resulting in up to a three-fold improvement in repeat business, creating more satisfied and loyal customers, while delivering a mechanism for them to track and predict future business.