VISION Our vision is to be a recognized leading manufacturer and distributor of world-class products in the non-food consumer category in the Philippines and in the Asian region. Providing and developing new, safe, convenient, and innovative personal care products for consumers who would like to look good and feel great everyday. MISSION We shall produce quality personal care products that will enhance our customers’ sense of well- being. Towards this end, we are committed to provide: •Our employees – meaningful work and opportunities for professional development and ensure continuous individual and team growth. •Our customers – personalized attention and high quality products •Our shareholders – consistent returns on their investment, growth of equity and comprehensive brand management for all principals •Our community and country – support for economic development and practice of corporate social responsibility