South Meadow Ventures, LLC, formerly Nova Natural Toys & Crafts, LLC was founded in 2001 with a single consumer catalog title; Nova Natural Toys & Crafts. Nova Natural Toys & Crafts is committed to wholesome play with heirloom quality, non-disposable toys. In 2008 Nova Natural became the US distributor for Babylonia, a Belgian manufacturer of organic baby wraps and carriers and Fair Trade dolls. In 2015 Nova Natural acquired the established consumer catalog titles Chinaberry and Isabella, continuing their missions to provide quality products, carefully curated and personally tested.