Maxime Simoëns creative vision celebrates a fundamental fluidity of gender, in keeping with our current era where the border between femininity and masculinity breaks free of stereotypes and blurs to become one. This androgynous aesthetic gives rise to a new way of thinking about fashion, designed to celebrate self-expression and the affirmation of one’s personal identity. More than ever, women and men share the codes of chameleon and modern fashion. In this spirit, he rethinks the relationship to clothing, which is now timeless and sustainable.