hiccapop started out of Stanford University with one goal in mind: bringing innovation to children's products. we rely on a not-so-classic b2b ("bump to baby") business model. By partnering with some of the finest young design talent in america, hiccapop is helping to bring innovation, sophistication, and thoughtful design to today's modern parent. We are an exclusively ecommerce company and have rejected multiple requests to sell to physical brick-and-mortar retailers. Big box retail just isn't our thing. Some of our products include: wipe warmers, bed rails, pregnancy wedges, and booster seats for toddlers. If you have any more questions, please reach out to us at: press@hiccapop.com