THE FF&M CONCEPT: Emerging brands require brand and communications strategies pre, during and post-launch to generate brand awareness, build a loyal client base and generate revenue. Neglecting this can result in missed growth opportunities. We firmly believe that founders and creative directors are their brands’ own best storytellers. FF&M coaches brands to plan, execute and manage their own brand and communications strategies in-house to speak with their audiences clearly. FF&M will train you to set up your communications function and run your own press office. We then continue to support all FF&M members as your brand develops, providing an affordable communications solution for your launch and scale, with handover, recruitment and training as part of the service. As knowledge brokers with a global press network and proven track record of qualitative results, Juliet and the FF&M team demystify brand and communications strategies and demonstrate their extensive value to brands of all sizes. The net result of the FF&M process is that you will own your press network and you will communicate effectively with your target client base, all without the budgetary burden of retaining an external agency.