Beauty Focused. Brand Strategy Your fans love your products, then why aren’t you a $100 million dollar beauty brand? Is your emerging beauty brand growing fast enough? -20%-30% growth is highly unlikely to help you cross the chasm & join the $100 million beauty brand club. -In the first 8-10 years, you should grow at least 100% yoy, to realize your dreams of becoming a big beauty brand. But, what's the challenge? -It is not pricing or distribution Tried all of the below? 1. Marketing activities: digital marketing, trade & consumer shows, PR & ads etc. 2. Online courses: It isn't about going through the motions but about deliberation by someone who has done it for years & for dozens of brands. Knowing is 5%, Doing is 95% 3. Piecemeal approach: Solutions in isolation-pricing, promotion, packaging, website, social media-can get you incremental results but not step-change. -First hurdle is simply awareness But, awareness is expensive! & simply generating awareness won't help much either How to get awareness with minimum investment & what is a must before creating awareness? Emerging market is a blessing in disguise for early stage brands Build an ENVIED BEAUTY BRAND, evoking love at first sight with both the lead & early mainstream consumers, motivating them into your tribe, drastically reducing your cost of content & media while increasing marketing ROI due to emotional resonance for accelerating the right consumer acquisition for profitable growth -Love at first sight has 2 components: 1. Element of Surprise: Unique problem you are solving: why you launched in the 1st place 2. Emotional Resonance(Brand Story): Feeling that "this brand is for me”, core emotional promise coherently applied to every touchpoint. The above 2 shifts are enough to become a $100 million+ brand. For free consultation on how to become an envied beauty brand: https://calendly.com/rohitstorysaves/free-strategy-call