Berry Alliance is a Not For Profit ('NFP') company set up to support growers throughout the world supply direct to retailers in the UK and for retailers to deal direct with growers. It acts as a supply chain 'facilitator' by providing: Inbound logistics and delivery to retail depot Packing Liaison between retailer and grower Administration, including billing on behalf of growers As an NFP, Berry Alliance does not (it cannot) make a profit: The cost of supply to retailers is significantly reduced Growers' competitiveness is greatly enhanced